On-page optimization for search marketing
Here are highlights of what is required for each of your webpages. This is how I optimize my blog called www.artistrun.org and have several joint venture partners on this website who also benefit from the on-page optimization.
Step 1 Page title tag
Include the keyword in the title tag of the page.
Step 2 Meta tags
View source for meta “keyword” tag, and the meta “description” tag to completely remove ALL of the meta tags. Once you’ve done this, simply add a meta description tag, and a meta keyword tag. Mentioned the keyword once in the description, and also each keywords separately in the description. Included the plural and singular forms of the keywords in the keyword tag. This is because you’re only optimizing your webpage for one keyword. You should normally choose 2-3 keywords per page, and you would just include those other keywords in your tag as well.
Step 3 H1 tag
Once the code screen is open, click “edit” then “find” and search for the text: H1. This is the html code used to enclose what’s called an H1 header tag. You should always include your main keyword within an H1 header tag. Add an h1 header tag.
Step 4: H2 tag
Next add an H2 header tag. Your H2 tag should always come after your H1 tag.
Step 5 Bold, italics and underline
Go through your webpage and add the “keyword” throughout it. You’ll also bold, italicize, OR underline maybe one or two instances of the same keyword.
Step 6 Alt tags
Add your keyword to alt image tags.
Step 7 Home page links
Add a link from each webpage within your website, that says “Your Keyword Home”. This link should link back to our main page using the URL (ie: www.artistrun.org). Note: It should not link to: index.htm or index.html.
Step 8 All page titles
Finally, add the keyword to the page title of ALL other web pages. Just add main keyword to the beginning of the page title. The new title of this page would be: Your Keyword: Products. Do this for ALL of your web pages. This makes the search engines see that your website is all about your keyword.
To learn more about joint venture internet marketing, visit www.artistrun.org.
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Liza J. Lee, Copywriter
Web & Print Communications
Office: 604.565.8000
Cell: 778.238.2024
lizajlee@hotmail.com
www.Lizajlee.com
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